Epicurean Social case study

Recurring client coordination turned into a managed workflow.

BrightWolf connected shoot confirmations, content approvals, timed reminders, reply tracking, and analytics delivery for a restaurant marketing agency.

ClientEpicurean Social · Restaurant marketing agency
Workflow groupsShoot confirmations, content approvals, analytics reports
Core toolsGoogle Sheets, Zapier, Gmail, and Twilio
The outcome

More time for client work, less time spent chasing the process

The system lets Epicurean enter an action once, then handles the repeatable communication and tracking around it.

20+hours saved per monthClient-reported
“BrightWolf AI built us custom software and an outbound agent that completely streamlined one of our most time-consuming workflows. What used to tie up our team for days now runs on its own — it's saving us more than 20 hours a month, time we now put straight back into our clients.”
How the system works

One controlled trigger starts the right communication sequence

A team member completes and checks the row first. Automation then handles the routine path while ambiguous replies return to a person.

01Complete the rowContact, dates, times, and links are checked
02Enter the triggerThe team deliberately starts the workflow
03Send & scheduleEmail or SMS and timed follow-ups run
04Track repliesStatus fields reflect clear responses
05Human handoffAmbiguous replies are escalated with context
Three connected workflows

Different timing rules, one operating centre

SHOOT

Shoot confirmations

The initial confirmation is followed by next-day and 72-hour follow-ups when needed, plus a separate day-before reminder.

  • A clear YES stops confirmation chasing
  • The day-before reminder remains active
  • Other replies can require human review
APPROVE

Content approvals

The approval request sends immediately, then follows up after 24 and 48 hours while approval is still outstanding.

  • Timed reminders run consistently
  • Replies update the operating state
  • Judgment stays with the Epicurean team
REPORT

Analytics reports

The correct report link is delivered to the correct restaurant contact once, without a follow-up sequence.

  • Sheet-driven delivery
  • One controlled send
  • No unnecessary reminders
The problem

Nothing was broken. That was the problem.

Epicurean was not missing deadlines or losing clients. The work was getting done — it was just getting done by a person, over and over, in small pieces spread across the whole week. The real bottleneck was not the marketing work. It was keeping track of who had not replied yet.

BEFORE

Held in someone's head

Nine recurring actions lived with the team, and none of them appeared on a task list.

  • Confirmation messages composed and sent one at a time
  • A mental list of which restaurants had not replied
  • Follow-ups that depended on someone remembering to send them
  • Day-before shoot reminders missed on busy weeks
  • Approval chasing running on a second, separate mental list
  • Month-end report links assembled and sent client by client
  • Records updated by hand, and the team told when a reply needed attention
AFTER

Written down once, then handled

The team enters the work once. The routine path runs itself, and people keep the judgment calls.

  • One row filled in and marked ready — the entire manual job
  • The first message goes out immediately by email and SMS
  • Follow-ups fire on schedule without anyone remembering
  • A clear reply is detected and the chasing stops on its own
  • The day-before reminder still goes, confirmed or not
  • Report links delivered from the same operating sheet
  • Ambiguous replies are flagged for a person instead of guessed at
Responsible proof

A managed automation—not an error-proof autonomous system

The workflow depends on correct input data and working third-party connections. BrightWolf documented safe triggers, exact field formats, human review rules, and failure states because reliability includes knowing what happens when the normal path breaks.

Proof

What the result does and does not establish

Epicurean approved BrightWolf's use of the 20+ hours testimonial. The exact original calculation is not recorded, so the number is presented as client-reported rather than an independently measured benchmark.

What happens next

Two conversations, then you decide

We do not quote from a template. The first call is us asking questions about how your business actually runs — nothing gets sold on it.

01

Discovery call — free, 30–45 minutes

We ask about where the hours go, what your team chases, and what falls through. You do most of the talking. Nothing is pitched to you on this call.

02

We do the work in between

We map where your team's time is going and match it against what we already know how to build, so the findings are about your business rather than ours.

03

Findings call — your numbers, and the cost

We walk you through what we found, what we would automate first, and what it would cost to build and to maintain. Then it is your call.

What repetitive process is your team still chasing?

Start with the free audit. Same process-first thinking, applied to your tools, volume, people, and exceptions — and no pitch on the first call.

Book a free audit